The dynamics of advertising / Barry Richards, Iain MacRury and Jackie Botterill.
The dynamics of advertising / Barry Richards, Iain MacRury and Jackie Botterill.
The dynamics of advertising / Barry Richards, Iain MacRury and Jackie Botterill.
About this item
Full title
Author / Creator
Publisher
Australia : Harwood Academic Publishers, 2000.
Date
2000.
Call Numbers
N659.1/106
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
x, 285 p. : ill. (some col.) ; 24 cm.
Contents
Machine generated contents note: 1 Introduction: 'Dynamic and sensuous representations of cultural yalues' -- 2 The historical dynamics of the advertising industry -- 3 The historyof advertisements -- 4 The academic critique of advertising -- 5 The dynamics of cultural change: Commercial culture in...
Publication information
Publisher
Australia : Harwood Academic Publishers, 2000.
Date Published
2000.
Subjects
More information
Alternative Titles
Full title
The dynamics of advertising / Barry Richards, Iain MacRury and Jackie Botterill.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Studies in consumption and markets.
Includes bibliographical references (p. 269-273) and index.
Contextual Information
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N659.1/106
Record Identifier
74Vv0MoPkLlg
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vv0MoPkLlg
Other Identifiers
ISBN
9058230848
9789058230843
DDC
659.1
MMS ID
991015729839702626
