The end of advertising as we know it / Sergio Zyman, with Armin Brott.
The end of advertising as we know it / Sergio Zyman, with Armin Brott.
The end of advertising as we know it / Sergio Zyman, with Armin Brott.
About this item
Full title
Author / Creator
Publisher
Hoboken, NJ : John Wiley & Sons, c2002.
Call Numbers
N659.1/105
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
239 p. : ill. ; 23 cm.
Contents
Ch. 1. The First Casualty: How We Killed Traditional Advertising -- Ch. 2. Success Can Be Deadly - Don't Take Your Brand Awareness for Granted -- Ch. 3. Fish Where the Fish Are -- Ch. 4. Celebrity Endorsers, Spokespeople, and Icons: When to Use 'Em, When Not To -- Ch. 5. Packaging Matters: It's Your...
Publication information
Publisher
Hoboken, NJ : John Wiley & Sons, c2002.
Place of Publication
New Jersey
Date Published
c2002.
Subjects
More information
Scope and Contents
Summary
"In this follow-up to the bestseller The End of Marketing as We Know It, Coca-Cola's former chief marketing officer argues that current advertising practices are dead. He contends that advertisers have lost sight of their primary goal: to sell the product. Fortunes are wasted on hip, award-winning commercials that often fail to even communicate the...
Alternative Titles
Full title
The end of advertising as we know it / Sergio Zyman, with Armin Brott.
Notes
General note
Includes index.
Contextual Information
Date Copyright
c2002.
Related resource (online)
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N659.1/105
Record Identifier
74Vv0RJ5KPDO
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vv0RJ5KPDO
Other Identifiers
ISBN
0471225819
9780471225812
MMS ID
991015770879702626
