Marketing management in Asia / edited by Stan Paliwoda, Tim Andrews, and Junsong Chen.
Marketing management in Asia / edited by Stan Paliwoda, Tim Andrews, and Junsong Chen.
Marketing management in Asia / edited by Stan Paliwoda, Tim Andrews, and Junsong Chen.
About this item
Full title
Publisher
New York : Routledge, 2012.
Date
2012.
Call Numbers
N658.80095/1
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
vii, 189 p. : ill. ; 24 cm.
Contents
China: distribution in China / Jintao Wu, Junsong Chen -- China: consumer behaviour in China / Guoqing Guo -- China : celebrity endorsement within the Chinese beauty industry : views from Beijing's female consumers / Mark McPherson and Xiang Li -- China and the milk powder contamination scandal / Pa...
Publication information
Publisher
New York : Routledge, 2012.
Edition
1st ed.
Place of Publication
New York (State)
Date Published
2012.
Subjects
More information
Alternative Titles
Full title
Marketing management in Asia / edited by Stan Paliwoda, Tim Andrews, and Junsong Chen.
Authors, Artists and Contributors
Author / Artists
Notes
General note
Routledge studies in international business and the world economy ; 55.
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N658.80095/1
Record Identifier
74Vv0aMGPjWy
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vv0aMGPjWy
Other Identifiers
ISBN
0415523176 (hbk. : alk. paper)
9780415523172 (hbk. : alk. paper)
DDC
658.80095
MMS ID
991015799349702626
