Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.
About this item
Full title
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.
Author / Creator
Publisher
Boston : Prentice Hall, c2010.
Call Numbers
NQ647.94/10
Record Identifier
74Vv5R6Oo88b
MMS ID
991017685779702626
Language
English
Formats
Physical Description
Physical content
xxiii, 683 p. : ill. (chiefly col.) ; 29 cm.
Publication information
Publisher
Boston : Prentice Hall, c2010.
Edition
5th ed.
Place of Publication
Massachusetts
Date Published
c2010.
Subjects
More information
Alternative Titles
Full title
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references and index.
Contextual Information
Date Copyright
c2010.
Identifiers
Primary Identifiers
Call Numbers
NQ647.94/10
Record Identifier
74Vv5R6Oo88b
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vv5R6Oo88b
Other Identifiers
ISBN
0135045592 (casebound : alk. paper)
9780135045596 (casebound : alk. paper)
DDC
647.94
MMS ID
991017685779702626
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