Hospitality branding / Chekitan S. Dev.
Hospitality branding / Chekitan S. Dev.
About this item
Full title
Author / Creator
Publisher
Ithaca : Cornell University Press, 2012.
Date
2012.
Call Numbers
G 2013/758
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
ix, 179 p. ; 21 cm.
Contents
1. Hospitality marketing and branding : past and future -- 2. Branding challenges and opportunities -- 3. Branding and the internet -- Case study I: Carnival Cruise Lines -- 4. Global brand expansion -- 5. Branding beyond borders -- 6. Brand strategies -- Case study II : Ritz-Carlton Bali -- 7. Bran...
Publication information
Publisher
Ithaca : Cornell University Press, 2012.
Place of Publication
New York (State)
Date Published
2012.
Subjects
More information
Alternative Titles
Full title
Hospitality branding / Chekitan S. Dev.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Cornell hospitality management best practices.
Includes bibliographical references.
Identifiers
Primary Identifiers
Call Numbers
G 2013/758
Record Identifier
74VvBEJpKNgl
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvBEJpKNgl
Other Identifiers
ISBN
0801478197 (pbk. : alk. paper)
9780801478192 (pbk. : alk. paper)
DDC
338.47910688
MMS ID
991016467339702626
