Marketing management : analysis, planning, implementation, and control / Philip Kotler.
Marketing management : analysis, planning, implementation, and control / Philip Kotler.
Marketing management : analysis, planning, implementation, and control / Philip Kotler.
About this item
Full title
Marketing management : analysis, planning, implementation, and control / Philip Kotler.
Author / Creator
Publisher
Englewood Cliffs, N.J. : Prentice-Hall, c1991.
Call Numbers
NQ658.8/36
Record Identifier
74VvBzENOWVO
MMS ID
991016418449702626
Language
English
Formats
Physical Description
Physical content
xxvi, 756 p. : ill. ; 29 cm.
Publication information
Publisher
Englewood Cliffs, N.J. : Prentice-Hall, c1991.
Edition
7th ed.
Place of Publication
New Jersey
Date Published
c1991.
Subjects
More information
Alternative Titles
Full title
Marketing management : analysis, planning, implementation, and control / Philip Kotler.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and indexes.
Contextual Information
Date Copyright
c1991.
Identifiers
Primary Identifiers
Call Numbers
NQ658.8/36
Record Identifier
74VvBzENOWVO
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvBzENOWVO
Other Identifiers
ISBN
0135634792 (pbk.)
9780135634790
0135634792
9780135524800
0135524806
9780135634790 (pbk.)
DDC
658.8
MMS ID
991016418449702626
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