Marketing for nonprofit organizations / David L. Rados.
Marketing for nonprofit organizations / David L. Rados.
About this item
Full title
Author / Creator
Publisher
Westport, Conn. ; London : Auburn House, 1996.
Date
1996.
Call Numbers
T0362500
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiv, 463 p. : ill. ; 24 cm.
Contents
1. Introduction -- 2. What Is Marketing? -- 3. The Financial Side of Marketing Decisions -- 4. Behavior of Clients and Backers -- 5. How Price and Other Costs Influence Behavior -- 6. Marketing Research -- 7. Focus: Competition, Segmentation, Targeting, and Positioning -- 8. Marketing Strategy - The...
Publication information
Publisher
Westport, Conn. ; London : Auburn House, 1996.
Edition
2nd ed.
Place of Publication
Connecticut
Date Published
1996.
Subjects
More information
Scope and Contents
Summary
A professional book and text for anyone interested in marketing in the nonprofit sector. Rados covers the entire field, from explaining what marketing is to describing the role of marketing in the nonprofit organization. He provides specifics on pricing, distribution, product, and marketing communications. He thoroughly treats raising money and att...
Alternative Titles
Full title
Marketing for nonprofit organizations / David L. Rados.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (p. [451]-452) and index.
State Reference Library copy: transferred from 658.8/338.
Identifiers
Primary Identifiers
Call Numbers
T0362500
Record Identifier
74VvDMd22JdM
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvDMd22JdM
Other Identifiers
ISBN
0865692548
9780865692541 (alk. paper)
0865692548 (alk. paper)
9780865692541
DDC
658.8
MMS ID
991004870579702626
