Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.
Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.
Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.
About this item
Full title
Author / Creator
Publisher
Basingstoke : Macmillan Press, 1998.
Date
1998.
Call Numbers
N658.802/63
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xxiii, 376 p. : ill. ; 24 cm.
Publication information
Publisher
Basingstoke : Macmillan Press, 1998.
Edition
2nd ed.
Place of Publication
England
Date Published
1998.
Subjects
More information
Alternative Titles
Full title
Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Previous ed. c1995, published under title: Market segmentation : a step-by-step approach to creating profitable market segments.
Identifiers
Primary Identifiers
Call Numbers
N658.802/63
Record Identifier
74VvE0R7weDO
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvE0R7weDO
Other Identifiers
ISBN
033373369X (pbk.)
9780333733707 (hbk)
0333733703 (hbk)
033373369X (pbk)
033373369X
9780333733707 (hbk.)
0333733703 (hbk.)
DDC
658.802
MMS ID
991011773039702626
