Marketing : managerial foundations / Michael Baker ... [et al.].
Marketing : managerial foundations / Michael Baker ... [et al.].
About this item
Full title
Publisher
South Melbourne : Macmillan Education Australia, 1998.
Date
1998.
Call Numbers
T0362858 , 658.8/437 DISC SET
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 v. + 1 student's guide (1 computer disk) + 1 instructor's guide (1 computer disk) + instructor's PowerPoint presentations (3 computer disks)
Contents
Part One. Introduction: The Context of Marketing 1. The Marketing Concept -- 2. Environmental Analysis -- 3. Marketing Strategy and Management -- 4. Market Structure, Conduct and Performance -- Part Two. The Theoretical Underpinnings -- 5. Demand and Supply -- 6. Consumer Behaviour -- 7. Organisatio...
Publication information
Publisher
South Melbourne : Macmillan Education Australia, 1998.
Place of Publication
Victoria
Date Published
1998.
Subjects
More information
Scope and Contents
Summary
"Marketing: Managerial Foundations" provides students with a sound understanding of marketing theory and practice, and does so in an Australian and New Zealand context. It is an introductory text that goes beyond the prescriptive approach. It seeks to meet the needs of a discipline that is now accepted as a fundamental aspect of business and one wh...
Alternative Titles
Full title
Marketing : managerial foundations / Michael Baker ... [et al.].
Authors, Artists and Contributors
Author / Artists
Notes
General note
System requirements for accompaning disks: IBM PC or compatible; Windows 95 and up; Word 6; presentations require PowerPoint 4.
Includes bibliographical references and index.
State Reference Library copy: transferred from 658.8/437 DISC SET.
Identifiers
Primary Identifiers
Call Numbers
T0362858 , 658.8/437 DISC SET
Record Identifier
74VvElkMlqNb
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvElkMlqNb
Other Identifiers
ISBN
0732952115 (pbk.) :
9780732954062 (instructor's guide and PowerPoint presentations) :
0732954061 (instructor's guide and PowerPoint presentations) :
9780732952129 :
0732952123 :
9780732952112 (pbk.) :
DDC
658.8
MMS ID
991011811779702626
