Creating the corporate soul : the rise of public relations and corporate imagery in American big bus...
Creating the corporate soul : the rise of public relations and corporate imagery in American big bus...
Creating the corporate soul : the rise of public relations and corporate imagery in American big business / Roland Marchand.
About this item
Full title
Author / Creator
Publisher
Berkeley : University of California Press, c1998.
Call Numbers
N659.285/9
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xi, 461 p. : ill. (some col.) ; 26 cm.
Contents
1. Confessions and Rebuttals: The Plight of the Soulless Corporation -- 2. AT&T: The Vision of a Loved Monopoly -- 3. Corporate Morale in War and Peace: Advocacy, Industrial Statesmanship, and Humanization -- 4. A "Corporation Consciousness": General Motors, General Electric, and the Bruce Barton Fo...
Publication information
Publisher
Berkeley : University of California Press, c1998.
Place of Publication
California
Date Published
c1998.
Subjects
More information
Scope and Contents
Summary
Over the course of the twentieth century the popular perception of America's giant corporations has undergone an astonishing change. Condemned as dangerous leviathans in the century's first decades, by 1945 major corporations had become respected, even revered, institutions. Roland Marchand's book tells how large companies such as AT&T and U.S. Ste...
Alternative Titles
Full title
Creating the corporate soul : the rise of public relations and corporate imagery in American big business / Roland Marchand.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (p. 369-440) and index.
Contextual Information
Date Copyright
c1998.
Related resource (online)
Identifiers
Primary Identifiers
Call Numbers
N659.285/9
Record Identifier
74VvEwEG0Za3
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvEwEG0Za3
Other Identifiers
ISBN
0520226887 :
9780520087194 (alk. paper)
0520087194 (alk. paper)
9780520226883 (pbk.) :
0520226887 (pbk.) :
9780520226883 :
DDC
659.285
MMS ID
991011513179702626
