Adapting and Recycling Anti-smoking Advertisements [electronic resource] : Two case studies Sponge a...
Adapting and Recycling Anti-smoking Advertisements [electronic resource] : Two case studies Sponge and Artery / Trish Cotter [et al.]
About this item
Full title
Publisher
Sydney, [N.S.W.] : Cancer Institute NSW, 2010.
Date
2010.
Record Identifier
MMS ID
Language
English
Formats
Publication information
Publisher
Sydney, [N.S.W.] : Cancer Institute NSW, 2010.
Place of Publication
New South Wales
Date Published
2010.
Subjects
More information
Scope and Contents
Summary
In 2007 and 2008, the Cancer Institute NSW adapted two previously successful television antismoking campaigns to be broadcast in NSW. These two advertisements were Sponge, in which black tar is squeezed from a sponge to demonstrate the amount of tar absorbed by a smoker's lungs in one year, and Artery, in which the fatty deposits lining the aorta o...
Alternative Titles
Full title
Adapting and Recycling Anti-smoking Advertisements [electronic resource] : Two case studies Sponge and Artery / Trish Cotter [et al.]
Authors, Artists and Contributors
Author / Artists
Notes
General note
SHPN ; (CI) 100120.
Title from title screen (viewed on 9 August 2011).
June 2010.
System details note
Mode of access Internet World Wide Web. On 9/08/2011 available from website of Cancer Institute NSW at: http://www.cancerinstitute.org.au/Publications.
Contextual Information
Other version (online)
Identifiers
Primary Identifiers
Record Identifier
74VvMJ43zmDA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvMJ43zmDA
Other Identifiers
MMS ID
991007132309702626
