Strategic marketing in tourism services / edited by Rodoula H. Tsiotsou and Ronald E. Goldsmith.
Strategic marketing in tourism services / edited by Rodoula H. Tsiotsou and Ronald E. Goldsmith.
Strategic marketing in tourism services / edited by Rodoula H. Tsiotsou and Ronald E. Goldsmith.
About this item
Full title
Publisher
Bingley : Emerald, 2012.
Date
2012.
Call Numbers
N338.4791/276
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xl, 377 p. : ill. ; 25 cm.
Contents
pt. I TARGET MARKETING -- 1.Target Marketing and Its Application to Tourism / Ronald E. Goldsmith -- 2.The Role of Market Segmentation in Strategic Tourism Marketing / Sara Dolnicar -- 3.Social Interactions as Basis for Segmenting the Tourism Market / D. Sudharshan -- pt. II BRANDING -- 4.Destinatio...
Publication information
Publisher
Bingley : Emerald, 2012.
Place of Publication
England
Date Published
2012.
Subjects
More information
Alternative Titles
Full title
Strategic marketing in tourism services / edited by Rodoula H. Tsiotsou and Ronald E. Goldsmith.
Authors, Artists and Contributors
Author / Artists
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N338.4791/276
Record Identifier
74VvNQvW7Z2Z
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvNQvW7Z2Z
Other Identifiers
ISBN
1780520700 (hbk.) :
9781780520704 (hbk.) :
DDC
338.4791
MMS ID
991013020339702626
