All the right moves [videorecording] : a case study in product strategy / Coast Community College Di...
All the right moves [videorecording] : a case study in product strategy / Coast Community College District, KOCE-TV, and CBS/Holt, Rinehart, and Winston ; producer, Carol Ann Dunn.
About this item
Full title
Publisher
Fountain Valley, CA : Coast Telecourses, 1985.
Date
1985.
Call Numbers
VB2041
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 videocassette (VHS) (30 min.) : sd., col. ; 1/2 in.
Contents
Consultants, Jack Wichert, Joseph V. Anderson.
Publication information
Publisher
Fountain Valley, CA : Coast Telecourses, 1985.
Analytical title
Case study in product strategy.
Product adoption.
Series
Place of Publication
United States of America
Date Published
1985.
Subjects
More information
Scope and Contents
Summary
This segment from a telecourse defines the concept of product and shows how a manufacturer of dance and exercise wear manages product adoption and product life cycle. Tells how the marketing manager attempts to extend product life cycle by increasing product use, increasing customers, finding new uses for existing products, and by changing basic pr...
Alternative Titles
Full title
All the right moves [videorecording] : a case study in product strategy / Coast Community College District, KOCE-TV, and CBS/Holt, Rinehart, and Winston ; producer, Carol Ann Dunn.
Variant title
Case study in product strategy.
Product adoption.
Authors, Artists and Contributors
Notes
General note
Marketing ; 9.
Correlated with: Contemporary marketing / Louis E. Boone, David L. Kurtz.
Distributed in Australia by Video Learning.
Title on container: Product adoption.
Audience note
Adults.
Additional physical form availability note
Issued as U-matic 3/4 in. or Beta 1/2 in. or VHS 1/2 in.
Identifiers
Primary Identifiers
Call Numbers
VB2041
Record Identifier
74VvNjR73MEb
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvNjR73MEb
Other Identifiers
DDC
658.8
MMS ID
991013035639702626
