The invisible touch : the four keys to modern marketing / Harry Beckwith.
The invisible touch : the four keys to modern marketing / Harry Beckwith.
The invisible touch : the four keys to modern marketing / Harry Beckwith.
About this item
Full title
Author / Creator
Publisher
New York : Warner Books, c2000.
Call Numbers
T0362503
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xix, 232 p. ; 20 cm.
Publication information
Publisher
New York : Warner Books, c2000.
Place of Publication
New York (State)
Date Published
c2000.
Subjects
More information
Scope and Contents
Summary
"Service businesses sell something that cannot be seen or heard. They offer an experience - and to make that experience truly exceptional they must first understand people and how to satisfy them. In this volume, Harry Beckwith provides a treasury of quick, practical, and entertaining strategies. Applying the study of human nature to the real world...
Alternative Titles
Full title
The invisible touch : the four keys to modern marketing / Harry Beckwith.
Authors, Artists and Contributors
Author / Creator
Notes
General note
State Reference Library copy: transferred from 658.8/369.
Contextual Information
Date Copyright
c2000.
Identifiers
Primary Identifiers
Call Numbers
T0362503
Record Identifier
74VvNpLbzabM
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvNpLbzabM
Other Identifiers
ISBN
0446524174
9780446524179
DDC
658.8
MMS ID
991012811589702626
