How to develop successful new products / Jerry Patrick.
How to develop successful new products / Jerry Patrick.
About this item
Full title
Author / Creator
Publisher
Lincolnwood, Ill. : NTC Business Books ; Chicago : American Marketing Association, c1997.
Call Numbers
N658.575/54
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
viii, 214 p. : ill. ; 24 cm.
Contents
Ch. 1. New Products: The Lifeblood of Successful Marketing Growth -- Ch. 2. Why New Products Fail -- Ch. 3. Debunking Reality -- Ch. 4. How to Discover People's True Needs -- Ch. 5. What's in It for Me? -- Ch. 6. Linking Benefits to Needs - Making the Sale -- Ch. 7. Building Value-Added Concepts for...
Publication information
Publisher
Lincolnwood, Ill. : NTC Business Books ; Chicago : American Marketing Association, c1997.
Place of Publication
Illinois
Date Published
c1997.
Subjects
More information
Scope and Contents
Summary
New products are the lifeblood of every successful business. And they also are the greatest peril because the failure rate is so high. How do you capitalize on the former and avoid the latter? The answers are here - in How to Develop Successful New Products. Loaded with practical examples and illustrations, including case histories that show how th...
Alternative Titles
Full title
How to develop successful new products / Jerry Patrick.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (p. 197-200) and index.
Identifiers
Primary Identifiers
Call Numbers
N658.575/54
Record Identifier
74VvPDLwJZmb
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvPDLwJZmb
Other Identifiers
ISBN
0844236624
9780844236629 (alk. paper)
0844236624 (alk. paper)
9780844236629
DDC
658.575
MMS ID
991005460819702626
