Marketing management : analysis, planning, implementation, and control / Philip Kotler.
Marketing management : analysis, planning, implementation, and control / Philip Kotler.
Marketing management : analysis, planning, implementation, and control / Philip Kotler.
About this item
Full title
Author / Creator
Publisher
Upper Saddle River, NJ : Prentice Hall, c1997.
Call Numbers
658.8/60
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
vi, 789 p. : col. ill., maps ; 26 cm.
Contents
1. Assessing Marketing's Critical Role in Organizational Performance -- 2. Building Customer Satisfaction Through Quality, Service, and Value -- 3. Winning Markets Through Market-Oriented Strategic Planning -- 4. Managing Marketing Information and Measuring Market Demand -- 5. Scanning the Marketing...
18. Selecting and Managing Marketing Channels -- 19. Managing Retailing, Wholesaling, and Market Logistics -- 20. Designing and Managing Integrated Marketing Communications -- 21. Managing Advertising, Sales Promotion, and Public Relations -- 22. Managing the Sales Force -- 23. Managing Direct and O...
Publication information
Publisher
Upper Saddle River, NJ : Prentice Hall, c1997.
Edition
9th ed.
Place of Publication
New Jersey
Date Published
c1997.
Subjects
More information
Alternative Titles
Full title
Marketing management : analysis, planning, implementation, and control / Philip Kotler.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Prentice-Hall series in marketing.
Includes bibliographical references and indexes.
Contextual Information
Date Copyright
c1997.
Identifiers
Primary Identifiers
Call Numbers
658.8/60
Record Identifier
74VvPDQwE0ab
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvPDQwE0ab
Other Identifiers
ISBN
0132435101 :
9780132435109
0132435101
9780132613637 (pbk.)
0132613638 (pbk.)
9780132435109 (case)
0132435101 (case)
9780132613637 (International ed.)
0132613638 (International ed.)
9780132435109 :
DDC
658.8
MMS ID
991005462799702626
