Interactive marketing : building loyalty one to one / Martin Williams.
Interactive marketing : building loyalty one to one / Martin Williams.
Interactive marketing : building loyalty one to one / Martin Williams.
About this item
Full title
Author / Creator
Publisher
Sydney ; New York : Prentice Hall, c1997.
Call Numbers
N658.84/92
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiv, 368 p. : ill. ; 23 cm.
Publication information
Publisher
Sydney ; New York : Prentice Hall, c1997.
Edition
2nd ed.
Place of Publication
New South Wales
Date Published
c1997.
Subjects
More information
Alternative Titles
Full title
Interactive marketing : building loyalty one to one / Martin Williams.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Competitive edge management series.
At foot of cover: Australian Institute of Management.
Includes index.
Previous ed. publ. in 1994 with subtitle: How to use integrated offer-driven advertising and sales promotion to create maximum action.
Contextual Information
Date Copyright
c1997.
Identifiers
Primary Identifiers
Call Numbers
N658.84/92
Record Identifier
74VvPVWjjpJy
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvPVWjjpJy
Other Identifiers
ISBN
0724806334 (Pbk)
9780724806331 :
0724806334 :
9780724806331
0724806334
9780724806331 (pbk.)
0724806334 (pbk.)
9780724806331 (Pbk)
DDC
658.84
MMS ID
991005577709702626
