Television : what's on, who's watching, and what it means / George Comstock, Erica Scharrer.
Television : what's on, who's watching, and what it means / George Comstock, Erica Scharrer.
Television : what's on, who's watching, and what it means / George Comstock, Erica Scharrer.
About this item
Full title
Author / Creator
Publisher
San Diego : Academic Press, c1999.
Call Numbers
N302.2345/50
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xi, 388 p. : ill. ; 24 cm.
Contents
Pt. I. The Industry and the Audience. 1. Three Eras. 2. The Main Means. 3. Assembled to Monitor -- Pt. II. Manufacturing the World. 4. Decisions, Stories, and Viewers. 5. The Political Medium. 6. Public Thought and Action -- Pt. III. Of Time and Content. 7. Scholastic Performance. 8. Antisocial Beha...
Publication information
Publisher
San Diego : Academic Press, c1999.
Place of Publication
California
Date Published
c1999.
Subjects
More information
Scope and Contents
Summary
Television: What's On, Who's Watching, and What it Means presents a comprehensive examination of the role of television in one's life. The emphasis is on data collected over the past two decades pointing to an increasing and in some instances a surprising influence of the medium. Television advertising no longer persuades - it sells by creating a b...
Alternative Titles
Full title
Television : what's on, who's watching, and what it means / George Comstock, Erica Scharrer.
Notes
General note
Includes bibliographical references (p. 311-369) and index.
Contextual Information
Date Copyright
c1999.
Identifiers
Primary Identifiers
Call Numbers
N302.2345/50
Record Identifier
74VvWL8ogO5A
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvWL8ogO5A
Other Identifiers
ISBN
0121835804 :
9780121835804 :
DDC
302.2345
MMS ID
991011978909702626
