Interactive marketing : the future present / Edward Forrest, Richard Mizerski, editors.
Interactive marketing : the future present / Edward Forrest, Richard Mizerski, editors.
Interactive marketing : the future present / Edward Forrest, Richard Mizerski, editors.
About this item
Full title
Publisher
Lincolnwood, Ill. : NTC Business Books ; Chicago : American Marketing Association, 1996.
Date
1996.
Call Numbers
N658.84/88
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xxiii, 390 p. : ill. ; 25 cm.
Publication information
Publisher
Lincolnwood, Ill. : NTC Business Books ; Chicago : American Marketing Association, 1996.
Place of Publication
Illinois
Date Published
1996.
Subjects
More information
Scope and Contents
Summary
Interactive Marketing: The Future Present was compiled to provide practical advice about how to develop strategies for the new interactive media and how to put those strategies to work in profitable marketing programs. More than just one "expert's" formula for success, Interactive Marketing: The Future Present provides the best thinking of leaders...
Alternative Titles
Full title
Interactive marketing : the future present / Edward Forrest, Richard Mizerski, editors.
Authors, Artists and Contributors
Author / Artists
Notes
General note
"Published in conjunction with the American Marketing Association"--T.p. verso.
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N658.84/88
Record Identifier
74VvZ30wJb2Z
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvZ30wJb2Z
Other Identifiers
ISBN
0844234265
9780844234267 (alk. paper)
0844234265 (alk. paper)
9780844234267
DDC
658.84
MMS ID
991004614469702626
