Marketing in turbulent times and Marketing, the challenges and the opportunities : 1975 combined pro...
Marketing in turbulent times and Marketing, the challenges and the opportunities : 1975 combined pro...
Marketing in turbulent times and Marketing, the challenges and the opportunities : 1975 combined proceedings / American Marketing Association; edited by Edward M. Mazze.
About this item
Full title
Author / Creator
Publisher
[Chicago] : American Marketing Association, c1975.
Alternative title
Marketing in turbulent times.
Call Numbers
TQ034196
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xxvii, 712 p. : ill. ; 28 cm.
Publication information
Publisher
[Chicago] : American Marketing Association, c1975.
Analytical title
Marketing in turbulent times.
Place of Publication
Illinois
Date Published
c1975.
Subjects
More information
Alternative Titles
Full title
Marketing in turbulent times and Marketing, the challenges and the opportunities : 1975 combined proceedings / American Marketing Association; edited by Edward M. Mazze.
Variant title
Marketing in turbulent times.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Series - American Marketing Association ; no. 37.
"Papers presented at the American Marketing Association conference held in Chicago, April 14-17, 1975, and in Rochester, August 17-20, 1975."
On spine 1975 combined proceedings.
Includes bibliographies and indexes.
Transferred from NQ658.8/9.
Contextual Information
Date Copyright
c1975.
Identifiers
Primary Identifiers
Call Numbers
TQ034196
Record Identifier
74Vvba4elgJd
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vvba4elgJd
Other Identifiers
ISBN
0877570671 :
9780877570677 :
DDC
658.8
MMS ID
991014845859702626
