Hospitality marketing in the e-commerce age / Neil Wearne and Kevin Baker.
Hospitality marketing in the e-commerce age / Neil Wearne and Kevin Baker.
Hospitality marketing in the e-commerce age / Neil Wearne and Kevin Baker.
About this item
Full title
Author / Creator
Publisher
Frenchs Forest, N.S.W. : Pearson Education, 2002.
Alternative title
Date
2002.
Call Numbers
647.94068/1
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiv, 386 p. : ill. ; 25 cm.
Contents
1. The marketing function -- 2. Hospitality and e-commerce -- 3. The marketing mix -- 4. Market analysis -- 5. Segmentation by purchase motivations -- 6. The customer mix -- 7. Target marketing -- 8. The product mix -- 9. The service concept in the e-commerce age -- 10. Service strategies -- 11. E-c...
Publication information
Publisher
Frenchs Forest, N.S.W. : Pearson Education, 2002.
Edition
2nd ed.
Place of Publication
New South Wales
Date Published
2002.
Subjects
More information
Scope and Contents
Summary
"Hospitality Marketing in the e-Commerce Age is a comprehensive account of all aspects of marketing in the hospitality industry. Although primarily a textbook for students and teachers of hospitality marketing, this book will prove invaluable for all practitioners in the hospitality industry who want to add to their knowledge of marketing.The appro...
Alternative Titles
Full title
Hospitality marketing in the e-commerce age / Neil Wearne and Kevin Baker.
Notes
General note
First published: Hospitality marketing / Neil Wearne. Melbourne : Hospitality Press, 1994.
Includes bibliographical references and index.
Audience note
For tertiary students.
Identifiers
Primary Identifiers
Call Numbers
647.94068/1
Record Identifier
74Vvby6ekBE3
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vvby6ekBE3
Other Identifiers
ISBN
186250511X (Pbk)
186250511X
DDC
647.940688
MMS ID
991014972019702626
