Making niche marketing work : how to grow bigger by acting smaller / Robert E. Linneman, John L. Sta...
Making niche marketing work : how to grow bigger by acting smaller / Robert E. Linneman, John L. Sta...
Making niche marketing work : how to grow bigger by acting smaller / Robert E. Linneman, John L. Stanton, Jr.
About this item
Full title
Author / Creator
Publisher
New York : McGraw-Hill, c1991.
Call Numbers
T0362802
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xii, 260 p. : ill. ; 24 cm.
Publication information
Publisher
New York : McGraw-Hill, c1991.
Place of Publication
New York (State)
Date Published
c1991.
Subjects
More information
Alternative Titles
Full title
Making niche marketing work : how to grow bigger by acting smaller / Robert E. Linneman, John L. Stanton, Jr.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references (p. 249-255) and index.
State Reference Library copy: transferred from 658.802/24.
Contextual Information
Date Copyright
c1991.
Identifiers
Primary Identifiers
Call Numbers
T0362802
Record Identifier
74VveXG54mXg
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VveXG54mXg
Other Identifiers
ISBN
0070379548
9780070379541 :
0070379548 :
9780070379541
DDC
658.802
MMS ID
991017093839702626
