The connected customer : the changing nature of consumer and business markets / edited by Stefan Wuy...
The connected customer : the changing nature of consumer and business markets / edited by Stefan Wuy...
The connected customer : the changing nature of consumer and business markets / edited by Stefan Wuyts ... [et al.].
About this item
Full title
Publisher
New York : Routledge, c2010.
Call Numbers
N658.8342/71
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xviii, 353 p. : ill. ; 24 cm.
Contents
Opportunities and challenges in studying customer networks / Christophe Van den Bulte -- Understanding the relational ecosystem in a connected world / Conor M. Henderson and Robert W. Palmatier -- Connectivity, control, and constraint in business markets / Stefan Wuyts -- The connected patient / Nun...
Publication information
Publisher
New York : Routledge, c2010.
Place of Publication
New York (State)
Date Published
c2010.
Subjects
More information
Alternative Titles
Full title
The connected customer : the changing nature of consumer and business markets / edited by Stefan Wuyts ... [et al.].
Authors, Artists and Contributors
Author / Artists
Notes
General note
Includes bibliographical references and indexes.
Contextual Information
Date Copyright
c2010.
Identifiers
Primary Identifiers
Call Numbers
N658.8342/71
Record Identifier
74VvexDqGNmZ
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvexDqGNmZ
Other Identifiers
ISBN
1848728379 (hardcover : alk. paper)
9781848728370 (hardcover : alk. paper)
DDC
658.8342
MMS ID
991017220359702626
