Fundamentals of marketing / Miller and Layton.
Fundamentals of marketing / Miller and Layton.
About this item
Full title
Author / Creator
Publisher
Sydney : McGraw-Hill, c2000.
Alternative title
Call Numbers
658.8/18
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xvii, 856 p. : il1. ; 25cm. + 1 computer optical disc (4 3/4 in.)
Contents
Part One. Modern Marketing and its Environment: 1. The field of marketing; 2. The marketing environment: changing, complex and uncertain; 3. Strategic marketing planning; 4. Marketing research and information -- Part Two. Target Markets: 5. Consumer markets and buying behaviour; 6. Business markets...
Publication information
Publisher
Sydney : McGraw-Hill, c2000.
Edition
4th ed.
Place of Publication
New South Wales
Date Published
c2000.
Subjects
More information
Scope and Contents
Summary
This long awaited fourth edition will once again provide contemporary coverage of the customer-oriented, managerial approach to marketing principles and practice within the Pacific Region. The text continues to present Marketing as a total, integrated system of business. Looks at global marketing, services marketing and more.
Alternative Titles
Full title
Fundamentals of marketing / Miller and Layton.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes index.
Other authors include William J. Stanton.
On disc: How to prepare a marketing plan / David Waller.
Includes bibliographical references: p. 811-830.
Contextual Information
Date Copyright
c2000.
Identifiers
Primary Identifiers
Call Numbers
658.8/18
Record Identifier
74Vvg2MQZ6lg
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vvg2MQZ6lg
Other Identifiers
ISBN
0074707892
9780074707647
0074707647
9780074707890 (disk)
0074707892 (disk)
9780074707647 (pbk.)
0074707647 (pbk.)
9780074707890
DDC
658.8
MMS ID
991012142189702626
