E-business : principles and practice / Jennifer Rowley.
E-business : principles and practice / Jennifer Rowley.
About this item
Full title
Author / Creator
Publisher
New York : Palgrave, c2002.
Call Numbers
N658.05467/27
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiv, 266 p. : ill. ; 26 cm.
Contents
1. Frameworks for e-business -- 2. Technologies -- 3. Website design and searching -- 4. Creating an e-presence -- 5. Serving customers -- 6. Online communities -- 7. The e-business enterprise -- 8. E-business strategy -- 9. Protecting online communities and societies.
Publication information
Publisher
New York : Palgrave, c2002.
Place of Publication
New York (State)
Date Published
c2002.
Subjects
More information
Scope and Contents
Summary
"This book offers an overview of key concepts in e-business at an introductory level, and is illustrated with case studies throughout. It is informed by research and practice from marketing, information technology, strategy and organisational studies." "This book has been designed to develop the necessary analytical skills for students to evaluate...
Alternative Titles
Full title
E-business : principles and practice / Jennifer Rowley.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Contextual Information
Date Copyright
c2002.
Related resource (online)
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N658.05467/27
Record Identifier
74VvjpGveVPX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvjpGveVPX
Other Identifiers
ISBN
0333949145 (pbk.)
9780333949139 (cloth)
0333949137 (cloth)
9780333949146 (pbk.) :
0333949145 (pbk.) :
9780333949146 (pbk.)
DDC
658.84
MMS ID
991015047439702626
