Defending the brand : aggressive strategies for protecting your brand in the online arena / Brian H....
Defending the brand : aggressive strategies for protecting your brand in the online arena / Brian H....
Defending the brand : aggressive strategies for protecting your brand in the online arena / Brian H. Murray.
About this item
Full title
Author / Creator
Publisher
New York : American Management Association, c2004.
Call Numbers
N658.827/32
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xvi, 268 p. : ill. ; 24 cm.
Contents
Digital brand abuse -- The dark side -- Objectionable content -- Pornography -- Adult entertainment -- Child pornography -- Hate, violence, and extremism -- Gambling -- Parody -- Defining "objectionable" -- Who's at risk? -- What to do -- The business case -- Boardroom summary -- The opportunities...
Keeping the customer -- Bringing the customer back --Scope of the problem -- The future -- The business case -- Boardroom summary -- Online partners and distribution issues -- A managing partner compliance -- The customer experience -- Changing dynamics -- Online partners -- Affiliates -- Suppliers...
The Stephen King experiment -- News services -- Market data -- The business case -- Boardroom summary -- Trust -- The costs of compromised privacy and security -- Information collection technologies -- Cookies -- Web beacons -- Information security -- Customer information transmission -- Customer in...
Publication information
Publisher
New York : American Management Association, c2004.
Place of Publication
New York (State)
Date Published
c2004.
Subjects
More information
Alternative Titles
Full title
Defending the brand : aggressive strategies for protecting your brand in the online arena / Brian H. Murray.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N658.827/32
Record Identifier
74VvlLRrqR6X
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvlLRrqR6X
Other Identifiers
ISBN
0814407544 (hbk.)
9780814407547
0814407544
9780814407547 (hbk.)
DDC
658.827
MMS ID
991017403969702626
