Marketing management / Kenneth R. Davis.
Marketing management / Kenneth R. Davis.
About this item
Full title
Marketing management / Kenneth R. Davis.
Author / Creator
Publisher
New York : Wiley, c1981.
Call Numbers
N658.8/129
Record Identifier
74Vvm6XKlBXl
MMS ID
991006462399702626
Language
English
Formats
Physical Description
Physical content
xix, 778 p. : ill. ; 24 cm.
Publication information
Publisher
New York : Wiley, c1981.
Edition
4th ed.
Place of Publication
New York (State)
Date Published
c1981.
Subjects
More information
Alternative Titles
Full title
Marketing management / Kenneth R. Davis.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Wiley series in marketing.
Includes bibliographical references and indexes.
Contextual Information
Date Copyright
c1981.
Identifiers
Primary Identifiers
Call Numbers
N658.8/129
Record Identifier
74Vvm6XKlBXl
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vvm6XKlBXl
Other Identifiers
ISBN
047105948X
DDC
658.8
MMS ID
991006462399702626
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