Off and running [videorecording] : a case study in sales promotion / Coast Community College Distric...
Off and running [videorecording] : a case study in sales promotion / Coast Community College District ; producer, Carol Ann Dunn.
About this item
Full title
Publisher
Fountain Valley, CA : Coast Telecourses, 1985.
Date
1985.
Call Numbers
VB2051
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 videocassette (VHS) (30 min.) : sd., col. ; 1/2 in.
Contents
Consultants, Jack Wichert, Joseph V. Anderson.
Publication information
Publisher
Fountain Valley, CA : Coast Telecourses, 1985.
Analytical title
Case study in sales promotion.
Sales promotion.
Series
Place of Publication
United States of America
Date Published
1985.
Subjects
More information
Scope and Contents
Summary
This segment from a telecourse considers how and why the marketing manager uses sales promotion to stimulate consumer purchasing. Shows how the Los Angeles Turf Club, which owns the Santa Anita Racetrack, is a major sales promotion user, develops a sales promotion strategy, implements it, and measures its effectiveness.
Alternative Titles
Full title
Off and running [videorecording] : a case study in sales promotion / Coast Community College District ; producer, Carol Ann Dunn.
Variant title
Case study in sales promotion.
Sales promotion.
Authors, Artists and Contributors
Notes
General note
Marketing ; 19.
Correlated with: Contemporary marketing / Louis E. Boone, David L. Kurtz.
Distributed in Australia by Video Learning.
Title on container: Sales promotion.
Audience note
Adults.
Additional physical form availability note
Issued as U-matic 3/4 in. or Beta 1/2 in. or VHS 1/2 in.
Identifiers
Primary Identifiers
Call Numbers
VB2051
Record Identifier
74Vvoq6g5GkA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vvoq6g5GkA
Other Identifiers
DDC
658.8
MMS ID
991013150629702626
