Polishing the apple [videorecording] : a case study in promotion / Coast Community College District,...
Polishing the apple [videorecording] : a case study in promotion / Coast Community College District, KOCE-TV, and CBS/Holt, Rinehart, and Winston ; producer, Carol Ann Dunn ; writer and director, John Joseph.
About this item
Full title
Publisher
Fountain Valley, CA : Coast Telecourses, 1985.
Date
1985.
Call Numbers
VB2049
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 videocassette (VHS) (30 min.) : sd., col. ; 1/2 in.
Contents
Consultants, Jack Wichert, Joseph V. Anderson ; photography, Jon Else, Stephen Lighthill ; music, Daniel Birnbaum.
Publication information
Publisher
Fountain Valley, CA : Coast Telecourses, 1985.
Analytical title
Case study in promotion.
Promotion.
Series
Place of Publication
United States of America
Date Published
1985.
Subjects
More information
Scope and Contents
Summary
This segment from a telecourse observes Apple Computer, Inc. in order to teach about promotional mix. Explains how promotional mix consists of personal selling, advertising, sales promotions, and publicity and public relations. Also discusses key promotional mix questions and the marketing manager's key promotional tasks.
Alternative Titles
Full title
Polishing the apple [videorecording] : a case study in promotion / Coast Community College District, KOCE-TV, and CBS/Holt, Rinehart, and Winston ; producer, Carol Ann Dunn ; writer and director, John Joseph.
Variant title
Case study in promotion.
Promotion.
Authors, Artists and Contributors
Notes
General note
Marketing ; 17.
Correlated with: Contemporary marketing / Louis E. Boone, David L. Kurtz.
Distributed in Australia by Video Learning, Educational Media Australia.
Title on container: Promotion.
Audience note
Adults.
Additional physical form availability note
Issued as U-matic 3/4 in. or Beta 1/2 in. or VHS 1/2 in.
Identifiers
Primary Identifiers
Call Numbers
VB2049
Record Identifier
74VvoqP8ML6d
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvoqP8ML6d
Other Identifiers
DDC
658.8
MMS ID
991013149989702626
