Skyfox [videorecording] : a case study in industrial marketing / Coast Community College District, K...
Skyfox [videorecording] : a case study in industrial marketing / Coast Community College District, KOCE-TV, and CBS/Holt, Rinehart, and Winston ; Carol Ann Dunn.
About this item
Full title
Publisher
Fountain Valley, CA : Coast Telecourses, 1985.
Date
1985.
Call Numbers
VB2038
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 videocassette (VHS) (30 min.) : sd., col. ; 1/2 in.
Contents
Consultants, Jack Wichert, Joseph V. Anderson.
Publication information
Publisher
Fountain Valley, CA : Coast Telecourses, 1985.
Analytical title
Case study in industrial marketing.
Industrial markets.
Series
Place of Publication
United States of America
Date Published
1985.
Subjects
More information
Scope and Contents
Summary
This segment from a telecourse focuses on the Skyfox Corporation, which manufactures aircraft from existing parts and sells them to large markets such as governments. Shows how the drawbacks of selling to governments were minimized through Skyfox's marketing strategy, how the industrial market segment was identified, and how Skyfox shaped its marke...
Alternative Titles
Full title
Skyfox [videorecording] : a case study in industrial marketing / Coast Community College District, KOCE-TV, and CBS/Holt, Rinehart, and Winston ; Carol Ann Dunn.
Variant title
Case study in industrial marketing.
Industrial markets.
Authors, Artists and Contributors
Notes
General note
Marketing ; 6.
Correlated with: Contemporary marketing / Louis E. Boone, David L. Kurtz.
Distributed in Australia by Video Learning.
Title on container: Industrial markets.
Audience note
Adults.
Additional physical form availability note
Issued as U-matic 3/4 in. or Beta 1/2 in. or VHS 1/2 in.
Identifiers
Primary Identifiers
Call Numbers
VB2038
Record Identifier
74VvoqdQgqPX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvoqdQgqPX
Other Identifiers
DDC
658.8
MMS ID
991013150159702626
