The Road to success [videorecording] : a case study in marketing decisions / Coast Community College...
The Road to success [videorecording] : a case study in marketing decisions / Coast Community College District, KOCE-TV, and CBS/Holt, Rinehart, and Winston ; producer, Carol Ann Dunn ; director, John Joseph ; writer, Peter Brosnan.
About this item
Full title
Publisher
Fountain Valley, CA : Coast Telecourses, 1985.
Date
1985.
Call Numbers
VB2034
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 videocassette (VHS) (30 min.) : sd., col. ; 1/2 in.
Contents
Consultants, Jack Wichert, Joseph V. Anderson ; photography, Ted Ashton ; music, Daniel Birnbaum.
Publication information
Publisher
Fountain Valley, CA : Coast Telecourses, 1985.
Analytical title
Case study in marketing decisions.
Marketing decisions.
Series
Place of Publication
United States of America
Date Published
1985.
Subjects
More information
Scope and Contents
Summary
This segment from a telecourse examines how Mitsubishi Motor Sales of America deals with uncontrollable variables when operating in a foreign market. Looks at how the company chose to compete and how it faced legal obstacles, adjusted to economic conditions, and dealt with societal and cultural factors.
Alternative Titles
Full title
The Road to success [videorecording] : a case study in marketing decisions / Coast Community College District, KOCE-TV, and CBS/Holt, Rinehart, and Winston ; producer, Carol Ann Dunn ; director, John Joseph ; writer, Peter Brosnan.
Variant title
Case study in marketing decisions.
Marketing decisions.
Authors, Artists and Contributors
Notes
General note
Marketing ; 2.
Correlated with: Contemporary marketing / Louis E. Boone, David L. Kurtz.
Distributed in Australia by Video Learning, Educational Media Australia.
Title on container: Marketing decisions.
Audience note
Adults.
Additional physical form availability note
Issued as U-matic 3/4 in. or Beta 1/2 in. or VHS 1/2 in.
Identifiers
Primary Identifiers
Call Numbers
VB2034
Record Identifier
74VvoqmAl8Rb
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvoqmAl8Rb
Other Identifiers
DDC
658.8
MMS ID
991013150479702626
