Gold in the hills [videorecording] : a case study in market segmentation / Coast Community College D...
Gold in the hills [videorecording] : a case study in market segmentation / Coast Community College District, KOCE-TV, and CBS/Holt, Rinehart, and Winston ; producer, Carol Ann Dunn.
About this item
Full title
Publisher
Fountain Valley, CA : Coast Telecourses, 1985.
Date
1985.
Call Numbers
VB2037
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 videocassette (VHS) (30 min.) : sd., col. ; 1/2 in.
Contents
Consultants, Jack Wichert, Joseph V. Anderson.
Publication information
Publisher
Fountain Valley, CA : Coast Telecourses, 1985.
Analytical title
Case study in market segmentation.
Marketing segmentation.
Series
Place of Publication
United States of America
Date Published
1985.
Subjects
More information
Scope and Contents
Summary
This segment from a telecourse examines a marketing success story: the Irvine Company. Shows how this California-based land development company was one of the first in the country to build a community based on market segmentation theory.
Alternative Titles
Full title
Gold in the hills [videorecording] : a case study in market segmentation / Coast Community College District, KOCE-TV, and CBS/Holt, Rinehart, and Winston ; producer, Carol Ann Dunn.
Variant title
Case study in market segmentation.
Marketing segmentation.
Authors, Artists and Contributors
Notes
General note
Marketing ; 5.
Correlated with: Contemporary marketing / Louis E. Boone, David L. Kurtz.
Distributed in Australia by Video Learning.
Title on container: Marketing segmentation.
Audience note
Adults.
Additional physical form availability note
Issued as U-matic 3/4 in. or Beta 1/2 in. or VHS 1/2 in.
Identifiers
Primary Identifiers
Call Numbers
VB2037
Record Identifier
74Vvoqqmvxdg
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vvoqqmvxdg
Other Identifiers
DDC
658.8
MMS ID
991013150229702626
