International marketing : emerging markets / edited by Shaoming Zou, Huifen Fu.
International marketing : emerging markets / edited by Shaoming Zou, Huifen Fu.
International marketing : emerging markets / edited by Shaoming Zou, Huifen Fu.
About this item
Full title
Publisher
Bingley : Emerald, 2011.
Date
2011.
Call Numbers
N658.84017/1
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiv, 307 p. : ill. ; 24 cm.
Contents
Awakening dragons: an exploration of the internationalisation of Chinese SMEs from the electronics sector/ Loane and Bell -- Innovation platforms for emerging consumers: spinning the wheel of retailing in Latin America/ D'Andrea ... [et al.] -- Fuelling India's retail boom - what should be the right...
Hallmarks in the development of marketing: Chinese managers' market orientation and ability to deliver service quality/ Pitta and Smith -- Examining the determinants of interfunctional coordination and export performance: an investigation of Brazilian exporters/ Sousa and Lengler -- Differences bewe...
Publication information
Publisher
Bingley : Emerald, 2011.
Edition
1st ed.
Place of Publication
England
Date Published
2011.
Subjects
More information
Alternative Titles
Full title
International marketing : emerging markets / edited by Shaoming Zou, Huifen Fu.
Authors, Artists and Contributors
Author / Artists
Notes
General note
Advances in international marketing, 1474-7979 ; v. 21.
Includes bibliographical references.
Identifiers
Primary Identifiers
Call Numbers
N658.84017/1
Record Identifier
74VvpxMGX8Jy
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvpxMGX8Jy
Other Identifiers
ISBN
9780857244475
0857244477
DDC
658.8401724
MMS ID
991005408309702626
