Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins.
Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins.
About this item
Full title
Author / Creator
Publisher
New York : Macmillan Pub. Co. ; London : Collier Macmillan, c1987.
Call Numbers
N658.83/77
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xvi, 845 p. : ill. ; 24 cm.
Publication information
Publisher
New York : Macmillan Pub. Co. ; London : Collier Macmillan, c1987.
Edition
4th ed.
Place of Publication
New York (State)
Date Published
c1987.
Subjects
More information
Alternative Titles
Full title
Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins.
Notes
General note
Includes bibliographical references and indexes.
Contextual Information
Date Copyright
c1987.
Identifiers
Primary Identifiers
Call Numbers
N658.83/77
Record Identifier
74VvqXBMybAg
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvqXBMybAg
Other Identifiers
ISBN
0029468108 (international ed.)
002421910X
9780029468104 (international ed.)
DDC
658.83
MMS ID
991006240249702626