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Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins.

Marketing research : measurement and method : a text wi...

Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins.

https://devfeature-collection.sl.nsw.gov.au/record/74VvqXBMybAg

Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins.

About this item

Full title

Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins.

Author / Creator

Publisher

New York : Macmillan Pub. Co. ; London : Collier Macmillan, c1987.

Call Numbers

N658.83/77

Record Identifier

74VvqXBMybAg

MMS ID

991006240249702626

Language

English

Formats

Physical Description

Physical content

xvi, 845 p. : ill. ; 24 cm.

Publication information

Publisher

New York : Macmillan Pub. Co. ; London : Collier Macmillan, c1987.

Edition

4th ed.

Place of Publication

New York (State)

Date Published

c1987.

More information

Alternative Titles

Full title

Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins.

Authors, Artists and Contributors

Author / Creator

Author / Artists

Notes

General note

Includes bibliographical references and indexes.

Contextual Information

Date Copyright

c1987.

Identifiers

Primary Identifiers

Call Numbers

N658.83/77

Record Identifier

74VvqXBMybAg

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/74VvqXBMybAg

Other Identifiers

ISBN

0029468108 (international ed.)

002421910X

9780029468104 (international ed.)

DDC

658.83

MMS ID

991006240249702626

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