Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.
About this item
Full title
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.
Author / Creator
Publisher
New York : McGraw-Hill, c1987.
Call Numbers
N658.83/75
Record Identifier
74VvvPNRvG0X
MMS ID
991007392209702626
Language
English
Formats
Physical Description
Physical content
xviii, 718 p. : ill. (some col.) ; 25 cm.
Publication information
Publisher
New York : McGraw-Hill, c1987.
Edition
3rd ed.
Place of Publication
New York (State)
Date Published
c1987.
Subjects
More information
Alternative Titles
Full title
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
McGraw-Hill series in marketing.
Includes bibliographical references and indexes.
Contextual Information
Date Copyright
c1987.
Identifiers
Primary Identifiers
Call Numbers
N658.83/75
Record Identifier
74VvvPNRvG0X
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvvPNRvG0X
Other Identifiers
ISBN
0070347484
9780070347489
DDC
658.83
MMS ID
991007392209702626
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