Marketing Analysis in Sport Business: Global Perspectives
Marketing Analysis in Sport Business: Global Perspectives
About this item
Full title
Author / Creator
Publisher
Oxford: Routledge
Date
2023
Language
English
Formats
Publication information
Publisher
Oxford: Routledge
Subjects
More information
Scope and Contents
Contents
This book explores sport marketing analytics, an essential and crucially important
aspect of contemporary sport business. Successful sport marketing begins and ends with
the consumer, so understanding the consumer experience is critical. Marketing
Analysis in Sport Business demonstrates how rigorous analytical procedures
are the key to...
Alternative Titles
Full title
Marketing Analysis in Sport Business: Global Perspectives
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_askewsholts_vlebooks_9781000618938
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_askewsholts_vlebooks_9781000618938
Other Identifiers
ISBN
9781032298764,1032298758,1032298766,9781032298757,9781003302476,1000618919,1003302475,1000618935,9781000618938,9781000618914
DOI
10.4324/9781003302476
