Marketing and Gamification: Applications, Challenges, and Ethics
Marketing and Gamification: Applications, Challenges, and Ethics
About this item
Full title
Author / Creator
Publisher
Oxford: Taylor & Francis Group
Date
2024
Language
English
Formats
Publication information
Publisher
Oxford: Taylor & Francis Group
Subjects
More information
Scope and Contents
Contents
"Gamification plays a major role in individual and business decision-making in today's digital era, remarkably changing the way businesses perform basic functions. Gamification techniques can be applied to a variety of marketing activities to help marketers create a more immersive and interactive experience for their customers, by leveraging elemen...
Alternative Titles
Full title
Marketing and Gamification: Applications, Challenges, and Ethics
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Record Identifier
TN_cdi_askewsholts_vlebooks_9781040183267
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_askewsholts_vlebooks_9781040183267
Other Identifiers
ISBN
1032694173,9781032694177,9781032694238,9781040183267,1040183263,1040183239,9781040183236,1032694238
DOI
10.4324/9781032694238
