THE CHALLENGES OF TOUCHPOINT MANAGEMENT OF TELECOMMUNICATIONS COMPANIES WITH EMPIRICAL ANALYSIS FOR...
THE CHALLENGES OF TOUCHPOINT MANAGEMENT OF TELECOMMUNICATIONS COMPANIES WITH EMPIRICAL ANALYSIS FOR THE REPUBLIC OF NORTH MACEDONIA
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Економски институт - Скопје
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Language
English
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Publisher
Економски институт - Скопје
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Contents
The goal of touchpoint management is to create the best possible customer experience in a company, determined by customers’ satisfaction and the development of innovative opportunities to improve service quality in all functional areas in the company’s organizational structure. Nowadays, the development of information communication technologies has...
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Full title
THE CHALLENGES OF TOUCHPOINT MANAGEMENT OF TELECOMMUNICATIONS COMPANIES WITH EMPIRICAL ANALYSIS FOR THE REPUBLIC OF NORTH MACEDONIA
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TN_cdi_ceeol_journals_1225845
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_ceeol_journals_1225845
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ISSN
1409-7893
E-ISSN
1409-7893