Effects of green marketing strategy on firm financial performance. The moderating role of government...
Effects of green marketing strategy on firm financial performance. The moderating role of government policy
About this item
Full title
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Publisher
Prague: Prague Development Center
Journal title
Language
English
Formats
Publication information
Publisher
Prague: Prague Development Center
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Scope and Contents
Contents
The present study follows two main theories - stakeholder and resource-based view - in order to understand the relationships of green marketing strategy and firm performance, and evaluate the moderating role of government policy in this interconnection. The paper aims to explore effects of green marketing mix strategy to overall performance and fin...
Alternative Titles
Full title
Effects of green marketing strategy on firm financial performance. The moderating role of government policy
Authors, Artists and Contributors
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Primary Identifiers
Record Identifier
TN_cdi_ceeol_journals_889126
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_ceeol_journals_889126
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ISSN
1804-1205
E-ISSN
1804-5006
DOI
10.15208/beh.2019.19
