Elite athletes with disabilities marketability and branding strategies: professional agents' perspec...
Elite athletes with disabilities marketability and branding strategies: professional agents' perspectives
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Publisher
Routledge
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Language
English
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Routledge
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Contents
The study aims to explore agents' motives and strategies in presenting elite athletes with disabilities (EAwD).
Utilising a phenomenological qualitative approach and guided by the Model of Athlete Brand Image (MABI), six semi-structured interviews were conducted with agents of elite disability sport athletes from the United States, Canada, and I...
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Full title
Elite athletes with disabilities marketability and branding strategies: professional agents' perspectives
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TN_cdi_crossref_citationtrail_10_1080_16184742_2023_2210598
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_citationtrail_10_1080_16184742_2023_2210598
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ISSN
1618-4742
E-ISSN
1746-031X
DOI
10.1080/16184742.2023.2210598
