Audio Mining: The Role of Vocal Tone in Persuasion
Audio Mining: The Role of Vocal Tone in Persuasion
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Author / Creator
Publisher
Oxford University Press
Journal title
Language
English
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Publisher
Oxford University Press
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Contents
Abstract
Persuasion success is often related to hard-to-measure characteristics, such as the way the persuader speaks. To examine how vocal tones impact persuasion in an online appeal, this research measures persuaders’ vocal tones in Kickstarter video pitches using novel audio mining technology. Connecting vocal tone dimensions with real-world...
Alternative Titles
Full title
Audio Mining: The Role of Vocal Tone in Persuasion
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Record Identifier
TN_cdi_crossref_citationtrail_10_1093_jcr_ucab012
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_citationtrail_10_1093_jcr_ucab012
Other Identifiers
ISSN
0093-5301
E-ISSN
1537-5277
DOI
10.1093/jcr/ucab012
