Log in to save to my catalogue

Triadic multilevel psychic distance in firm internationalization

Triadic multilevel psychic distance in firm internationalization

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_citationtrail_10_1108_IMR_07_2022_0176

Triadic multilevel psychic distance in firm internationalization

About this item

Full title

Triadic multilevel psychic distance in firm internationalization

Author / Creator

Publisher

London: Emerald Publishing Limited

Journal title

International marketing review, 2024, Vol.41 (7), p.23-58

Language

English

Formats

Publication information

Publisher

London: Emerald Publishing Limited

More information

Scope and Contents

Contents

PurposeThis study focuses on the triadic multilevel psychic distance (MPD) between the firm, target market and bridge-maker and its consequences for firm internationalization. Specifically, it spotlights the triadic psychic distance between firms, the levels of psychic distance in the target market (country and business) and the bridge-maker. There...

Alternative Titles

Full title

Triadic multilevel psychic distance in firm internationalization

Authors, Artists and Contributors

Author / Creator

Identifiers

Primary Identifiers

Record Identifier

TN_cdi_crossref_citationtrail_10_1108_IMR_07_2022_0176

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_citationtrail_10_1108_IMR_07_2022_0176

Other Identifiers

ISSN

0265-1335,1758-6763

E-ISSN

1758-6763

DOI

10.1108/IMR-07-2022-0176

How to access this item