Innovations in veterinary markets: opinion leaders’ social capital
Innovations in veterinary markets: opinion leaders’ social capital
About this item
Full title
Author / Creator
Publisher
Santa Barbara: Emerald Publishing Limited
Journal title
Language
English
Formats
Publication information
Publisher
Santa Barbara: Emerald Publishing Limited
Subjects
More information
Scope and Contents
Contents
Purpose
This study aims to identify how the personal social capital of opinion leaders contributes to the market adoption of start-up innovations.
Design/methodology/approach
A design-oriented case study is undertaken with a start-up company focusing on the development and commercialization of innovations in the veterinary market. Based on...
Alternative Titles
Full title
Innovations in veterinary markets: opinion leaders’ social capital
Authors, Artists and Contributors
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_crossref_citationtrail_10_1108_JBIM_02_2020_0098
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_citationtrail_10_1108_JBIM_02_2020_0098
Other Identifiers
ISSN
0885-8624,2052-1189
E-ISSN
2052-1189
DOI
10.1108/JBIM-02-2020-0098
