Test & Roll: Profit-Maximizing A/B Tests
Test & Roll: Profit-Maximizing A/B Tests
About this item
Full title
Author / Creator
Publisher
Linthicum: INFORMS
Journal title
Language
English
Formats
Publication information
Publisher
Linthicum: INFORMS
Subjects
More information
Scope and Contents
Contents
We reframe A/B testing as a decision problem with the goal of maximizing profit and derive the optimal sample size formula.
Marketers often use A/B testing as a tool to compare marketing treatments in a test stage and then deploy the better-performing treatment to the remainder of the consumer population. Whereas these tests have traditionally b...
Alternative Titles
Full title
Test & Roll: Profit-Maximizing A/B Tests
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_crossref_citationtrail_10_1287_mksc_2019_1194
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_citationtrail_10_1287_mksc_2019_1194
Other Identifiers
ISSN
0732-2399
E-ISSN
1526-548X
DOI
10.1287/mksc.2019.1194
