From “e” Retail to “omni” Channel Retail: A Strategic Initiative of a Fashion Etailer
From “e” Retail to “omni” Channel Retail: A Strategic Initiative of a Fashion Etailer
About this item
Full title
Author / Creator
Publisher
IGI Global
Journal title
Language
English
Formats
Publication information
Publisher
IGI Global
Subjects
More information
Scope and Contents
Contents
To cope up with the ever-changing dynamic business environment, every organization needs to reinvent their marketing mix strategies by introducing some innovations and novel strategic changes. These transformations are very important for the organizational growth, survival and expansion. These transitions could be the need of the hour or a strategi...
Alternative Titles
Full title
From “e” Retail to “omni” Channel Retail: A Strategic Initiative of a Fashion Etailer
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_crossref_citationtrail_10_4018_IJBAN_2020040104
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_citationtrail_10_4018_IJBAN_2020040104
Other Identifiers
ISSN
2334-4547
E-ISSN
2334-4555
DOI
10.4018/IJBAN.2020040104
