Buy green only: Interplay between green marketing, corporate social responsibility and green purchas...
Buy green only: Interplay between green marketing, corporate social responsibility and green purchase intention; the mediating role of green brand image
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Journal title
Language
English
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Scope and Contents
Contents
Consumers around the globe are concerned about the environment and want to purchase from businesses that are more concerned about society and the environment. Therefore, businesses need to develop their image as socially responsible entities and build their green image through green marketing tactics to enhance the green purchase intentions of thei...
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Full title
Buy green only: Interplay between green marketing, corporate social responsibility and green purchase intention; the mediating role of green brand image
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Author / Creator
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Record Identifier
TN_cdi_crossref_primary_10_1002_bsd2_258
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_1002_bsd2_258
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ISSN
2572-3170
E-ISSN
2572-3170
DOI
10.1002/bsd2.258
