Does star power mitigate the negative effect of cultural distance on box office revenue? Evidence fr...
Does star power mitigate the negative effect of cultural distance on box office revenue? Evidence from Taiwan
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Philadelphia: Routledge
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English
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Philadelphia: Routledge
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This paper examines the effects of star power and cultural distance on box office revenue. Movies released in Taiwan from 2015 to 2019 are collected as the sample. Combined it with the data of movies which were not imported in Taiwan, we propose the Heckit model to cope with the endogeneity decision for distributors as the empirical methodology for...
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Does star power mitigate the negative effect of cultural distance on box office revenue? Evidence from Taiwan
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TN_cdi_crossref_primary_10_1080_08997764_2023_2177655
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_1080_08997764_2023_2177655
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ISSN
0899-7764
E-ISSN
1532-7736
DOI
10.1080/08997764.2023.2177655
