Advertising in times of war: Themes in Argentine print advertising during the Malvinas/Falklands War
Advertising in times of war: Themes in Argentine print advertising during the Malvinas/Falklands War
About this item
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Author / Creator
Publisher
London: Routledge
Journal title
Language
English
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Publisher
London: Routledge
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Scope and Contents
Contents
In the plethora of literature that investigates how the advertising industry reacts to changes in society, very few studies are concerned with regions outside of North America and Europe. For this study, we were interested in testing whether the conclusions of North American research in marketing communications would transfer to an understudied mar...
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Full title
Advertising in times of war: Themes in Argentine print advertising during the Malvinas/Falklands War
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_crossref_primary_10_1080_13527266_2017_1345777
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_1080_13527266_2017_1345777
Other Identifiers
ISSN
1352-7266
E-ISSN
1466-4445
DOI
10.1080/13527266.2017.1345777
