On the strategic use of product modularity for market entry
On the strategic use of product modularity for market entry
About this item
Full title
On the strategic use of product modularity for market entry
Author / Creator
Journal title
Industrial and corporate change, 2023-01, Vol.32 (1), p.155-180
Language
English
Formats
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Scope and Contents
Contents
We model the conditions under which firms should enter the market with modular products that support multiple standards instead of an integral product that supports a single standard. Product modularity enables firms to broaden their portfolios and increase their chances of investing in the “right” technologies early in a technology cycle. Entry wi...
Alternative Titles
Full title
On the strategic use of product modularity for market entry
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_crossref_primary_10_1093_icc_dtac053
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_1093_icc_dtac053
Other Identifiers
ISSN
0960-6491
E-ISSN
1464-3650
DOI
10.1093/icc/dtac053
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