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Healthy Diets Make Empty Wallets: The Healthy = Expensive Intuition

Healthy Diets Make Empty Wallets: The Healthy = Expensive Intuition

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_1093_jcr_ucw078

Healthy Diets Make Empty Wallets: The Healthy = Expensive Intuition

About this item

Full title

Healthy Diets Make Empty Wallets: The Healthy = Expensive Intuition

Publisher

Oxford University Press

Journal title

The Journal of consumer research, 2017-04, Vol.43 (6), p.992-1007

Language

English

Formats

Publication information

Publisher

Oxford University Press

More information

Scope and Contents

Contents

Understanding consumer decision making about what to eat is both complex, as multiple factors can drive food choice, and important, as food choice impacts overall health. This research examines an intuition at the crossroads of two important criteria for food decision making—healthiness and price—finding that consumers believe that healthier food i...

Alternative Titles

Full title

Healthy Diets Make Empty Wallets: The Healthy = Expensive Intuition

Authors, Artists and Contributors

Identifiers

Primary Identifiers

Record Identifier

TN_cdi_crossref_primary_10_1093_jcr_ucw078

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_crossref_primary_10_1093_jcr_ucw078

Other Identifiers

ISSN

0093-5301

E-ISSN

1537-5277

DOI

10.1093/jcr/ucw078

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